Pick a postcode: Area-by-area breakdown

Battersea, Clapham & Wandsworth

This is one of a few areas where stock levels remain a challenge for buyers. New listings are down 11% compared to the 10-year average. With a lack of stock in this area, buyers haven’t had the same negotiating power as in other markets. Average discounts in this area are 2.1%, compared to 8.7% across London.

-47.2%

Annual sales volume growth

-2.1%

Average Discount

5.6%

Annual gross rental yield

Bayswater & Maida Vale

Property values in this area are back up to peak levels at £1,522 per square foot on average. Activity has been strong too with transaction volumes up 10.9% annually.

10.9%

Annual sales volume growth

-8.7%

Average Discount

4.6%

Annual gross rental yield

Chelsea

Following price falls of 6.2% in the last quarter, prices are now 17.2% below the height of the market, offering buyers incredible value for money relative to historic prices.

-9.9%

Annual sales volume growth

-10.5%

Average Discount

4.3%

Annual gross rental yield

Fulham & Earl’s Court

Like most outer prime markets, property here is selling faster than in more central locations, 135 days on average, compared to 164 days on average across London.

45.3%

Annual sales volume growth

-5.8%

Average Discount

4.9%

Annual gross rental yield

Hammersmith & Chiswick

Property values have reached new peak levels, with average price per square foot of properties sold in the last quarter of the year hitting £1,077. Buyers here were also only able to negotiate average discounts of 4.8%, compared to the average of 8.7% across prime London.

6.5%

Annual sales volume growth

-4.8%

Average Discount

4.6%

Annual gross rental yield

Hampstead & Highgate

58% of properties here are sold at a discount with buyers on average negotiating 5.3%. This is lower than most areas in London.

-33.3%

Annual sales volume growth

-5.3%

Average Discount

4.3%

Annual gross rental yield

Kensington, Notting Hill & Holland Park

This area saw significant price growth in the last quarter, up 12.1% compared to the previous quarter. Prices here are now only 0.8% below the height of the market.

0.0%

Annual sales volume growth

-7.8%

Average Discount

3.8%

Annual gross rental yield

King’s Cross & Islington*

This is one of a few areas where stock levels remain a challenge for buyers. New listings are down 31% compared to the 10-year average. With a lack of stock in this area, buyers haven’t had the same negotiating power as in other markets. Average discounts in this area are 4.4%, compared to 8.7% across London.

-57.1%

Annual sales volume growth

-4.4%

Average Discount

3.8%

Annual gross rental yield

Knightsbridge & Belgravia

Average prices here are still 20.8% below the height of the market and buyers are also negotiating significant discounts, 12.5% on average.

-12.2%

Annual sales volume growth

-12.5%

Average Discount

4.2%

Annual gross rental yield

Marylebone, Fitzrovia & Soho

75% of property in this area is sold at a discount to asking price with buyers on average negotiating 9.1% off the asking price.

12.8%

Annual sales volume growth

-9.1%

Average Discount

4.4%

Annual gross rental yield

Mayfair & St James’s

Average prices here are still 16.6% below the height of the market and buyers are also negotiating the biggest discounts, 17.7% on average.

-32.0%

Annual sales volume growth

-17.7%

Average Discount

3.3%

Annual gross rental yield

Pimlico, Westminster & Victoria

This is one of a few areas where transaction volumes are relatively strong, up 16.3% compared to the 10-year average. This area has also seen positive price movements on a quarterly and annual basis (up 4.7% and 2.1% respectively).

30.8%

Annual sales volume growth

-10.7%

Average Discount

5.2%

Annual gross rental yield

South Kensington

89% of property here is sold at a discount to asking price with buyers on average negotiating 11.7% off. Prices here are still 14.5% below the height of the market.

32.0%

Annual sales volume growth

-11.7%

Average Discount

4.0%

Annual gross rental yield

St John’s Wood, Regent’s Park & Primrose Hill

Prices rebounded in the second quarter of the year. Due to a slump in average pricing in the first quarter of the year, this actually represents a 25.1% increase, meaning prices for this super prime postcode are now only 2.4% below the height of the market.

14.3%

Annual sales volume growth

-10.5%

Average Discount

4.2%

Annual gross rental yield

Wimbledon, Richmond, Putney & Barnes

Competition in this area is still strong with only 20% of properties reducing their asking price, compared to 40.1% across London, and average discounts at 4.5%, compared to 8.7% across London.

-42.9%

Annual sales volume growth

-4.5%

Average Discount

4.8%

Annual gross rental yield

Considering your next move? let Coutts help

Our real estate team and bespoke mortgage service could help you find and buy your perfect property – even before it’s on the market. Our service also includes helping you negotiate a good deal.

Speak to your private banker to find out more.

See how we could support you with a mortgage

  • Your home or property may be repossessed if you do not keep up repayments on your mortgage. Changes in the exchange rate may increase the sterling equivalent of your debt (multi-currency debt only).
  • Over-18s only. Terms and conditions apply. You may not be eligible for all Coutts mortgage solutions. Security may be required. Product fees may apply.

You could borrow for a property with investment-backed lending

Our investment-backed lending (IBL) service means you could borrow against your investments to help secure a property quickly.

It lets you use your Coutts investment portfolio as collateral, which means you don’t necessarily need to spend time arranging a mortgage and waiting for a valuation.

IBL can be thought of like an overdraft. It’s a form of financing that enables eligible clients to borrow against their investments without having to take money out of their existing portfolio.

Important information

Investment backed lending may not be suitable for you if:

  • you are using it for residential property renovation or improvements.
  • you require any advice on the merits or suitability of the product for you.
  • you rely on the income and capital from your investments and cash to maintain your standard of living.

You need to have over £500,000 in investments to be considered for investment backed lending at Coutts. When buying UK property, you must have spent at least 183 days in the UK during the last year.

We strongly recommend you seek your own independent advice if you are unsure whether this product is suitable for you. We also recommend that you seek tax advice as we do not provide tax advice.

Before you borrow against investments, you should understand these risks:

If the security you provide is insufficient to support the amount you have borrowed, you may be required to rectify the shortfall at short notice – this is referred to as a margin call.

If you borrow to purchase investments and these investments are themselves provided as security for your liabilities, your losses or gains could be magnified.

If your borrowing is in a different currency to the limit, fluctuating exchange rates could result in the limit being exceeded and you may be required to rectify the shortfall at short notice – this is referred to as a margin call.

Investment values can fall as well as rise, your capital is at risk.

The final decision whether to proceed must be your own and in making your decision you should carefully consider the comparison between borrowing costs and potential investment gains/losses. Lending against investments must not be used for residential property renovation or improvements. Security is required. Over 18s only.

Find out more about using investment backed lending for property with Coutts

And if you'd like to discuss this in more detail, please speak to your private banker.

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