RBS Coutts Launches Women’s Initiative

RBS Coutts, the international private banking arm of Coutts & Co, has launched a new women-specific private banking initiative, aimed at high net worth (HNW) females in Asia.

RBS Coutts Woman is a new, focused approach to private banking, aimed at assisting women in managing their wealth, as well as a platform to bring like-minded women together for networking opportunities.

Esther Heer, head of private banking, North Asia, feels the new proposition will address the growing number of high net worth women. She said: “Our aim is simple: to empower women to achieve more – financially and beyond. Wealthy women in Asia are highly involved in investment decision making and expect their private bankers to provide timely and tailored counsel.

“By understanding and listening to their specific needs, we can shape our approach and communication, like how we present investment ideas and follow-up, in a manner that appeals to this segment,” explained Esther, who is the business sponsor of the initiative.

“The women-specific approach broke new ground in the UK when it was launched several years ago, and continues to be very successful. We aim to deliver an equally tailored and effective proposition to women in Asia,” she added.

Coutts & Co launched a proposition specifically for women clients in 2006, which includes this online magazine and networking events to bring like-minded women together.

By Rupa Sudra