Clarity of investment purpose: Being clear about your goals

Our first principle covers the fundamental need to understand your goals and establish appropriate investment objectives.

How long is your investment horizon and when will you need access to your funds? Do you require a regular income? Is capital growth important? How much risk can you afford to take?

As your needs and circumstances change you will require your wealth to perform in different ways. A wealth strategy must be flexible enough to take this into account.

We look at wealth as serving one of three distinct ‘purposes’:

  • Wealth Preservation: Protecting the value of your capital while providing an attractive and reasonably stable source of income.
  • Wealth Enhancement: Growing your wealth in real terms but not taking too much risk with your capital.
  • Wealth Generation: Building future wealth by investing for substantial capital growth, with commensurately higher risk.

By first being clear on your objectives, we are able to build a portfolio to fit your purpose.