Matt co-founded ?What If! in 1992 with Dave Allan. Today ?What If! is the world’s largest independent innovation company, with offices in Shanghai, London, Manchester and New York. The global team of 300 works with over 195 of the world’s most respected organisations all over the world, helping them innovate through their people, products and brands. ?What If! was also awarded the ‘Best Place to Work’ award for two years running in 2004 and 2005 by the Financial Times.
He is an internationally renowned speaker and innovation practitioner, recently speaking at a Financial Times Innovate event, IIR Management Innovation Forum Dubai, IFest Barcelona, Innotown and Fortune’s Leadership Forum, and for organisations such as BBC Worldwide and British Telecom.