Sir Keith Mills - Business Biography

Keith Mills

Sir Keith Mills was born and educated in the UK.  He founded Air Miles International Group BV (AMIG) in 1988 to develop the AIR MILES programme.  He is also Chairman of Loyalty Management Group Ltd (LMG) which is the company which owns and manages the Nectar programme in the UK and licenses Air Miles programmes internationally.

In September 2003 Sir Keith was appointed International President and CEO of London 2012, the company that was established to bid for the 2012 Olympic Games.  Sir Keith led the team and along with Lord Coe was responsible for developing the bid strategy and persuading the 115 IOC members that London should be granted the rights to host the Olympic and Paralympic Games in 2012.  On 6 July 2005, in Singapore, London beat off competition from New York, Paris, Madrid and Moscow to win the 2012 Olympic and Paralympic Games.

Having established the London 2012 organisation which will plan and organise the Games (LOCOG), Sir Keith will remain as Deputy Chairman alongside Lord Coe to oversee operations.  Sir Keith is also a non executive director of Tottenham Hotspur Plc.

He is married with two children and lives near Tunbridge Wells in Kent.  He is a keen amateur sailor and in 1999 was one of the crew that won the Clipper Round the World Yacht Race.

In 2005 Sir Keith received a number of awards including:  Master Entrepreneur of the Year, Chief Executive of the Year and the Sports Industry Businessman of the Year.

On 4 January 2007 Sir Keith announced his intention to lead a new British America’s Cup team called TEAMORIGIN, which will compete in the 33rd and 34th America’s Cup Challenge.